makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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Limited Edition
BLUSHING DI
BLUSHING DI
BLUSHING DI
Blush Stick
Blush
£21
Add to Bag
SOFT FOCUS POWDER
SOFT FOCUS POWDER
Finishing Powder
£40
Add to Bag
Online exclusive
BB-SET
BB-SET
BB-SET
BB-stick & Brush
Kit 19 %
£38
Add to Bag
Online exclusive
SOFT BLEND
SOFT BLEND
SOFT BLEND
Kit 13 %
£65
Add to Bag
MATTE SETTING POWDER
MATTE SETTING POWDER
Loose Setting Powder
£30
Add to Bag
Best seller
Allure Beauty
TWIST ME UP
TWIST ME UP
TWIST ME UP
Mascara
Mascara
£24
Add to Bag
FIXING FIBER BROW GEL
FIXING FIBER BROW GEL
FIXING FIBER BROW GEL
Brow Gel
£20
Add to Bag
MATTE LIPSTICK
MATTE LIPSTICK
Lipstick
£21
Add to Bag
WAKE ME UP
WAKE ME UP
Under-Eye Setting Powder
£21
Add to Bag
New Design
RED CARPET PRIME
RED CARPET PRIME
Glow Primer
£30
Add to Bag
FRECKING GOOD
FRECKING GOOD
FRECKING GOOD
Freckle Pencil
Eyeliner
£17
Add to Bag
Online exclusive
LIP KIT
LIP KIT
Lipstick & Lip Pencil
Kit 16 %
£32
Add to Bag
New In
BRYCE VOYAGE
BRYCE VOYAGE
BRYCE VOYAGE
Lip & Cheek | Gift Set
Kit
£46
Sold out
Limited Edition
Adorable Caro Collab
ADORABLE GLOSS
ADORABLE GLOSS
ADORABLE GLOSS
Lip Gloss
Lipgloss
£22
Sold out
Nose Contour Brush 01 Makeup Brushes 
Nose Contour Brush 01 Makeup Brushes 
PRECISE BUFFER BRUSH F01
Contour & Concealer
Brush
£17
Add to Bag
Online exclusive
BLUSH DUO
BLUSH DUO
BLUSH DUO
Kit 13 %
£40
Add to Bag
Best seller
LIP GLOSS
LIP GLOSS
Lip Gloss
£22
Add to Bag
GLOW SETTING POWDER
GLOW SETTING POWDER
Loose Setting Powder
£30
Add to Bag
Best seller
CAIA Pink Toilet Bag Toiletry Bags 
CAIA Pink Toilet Bag Toiletry Bags 
FITS ALL PINK BAG
Toiletry Bag
Toiletry Bag
£25
Add to Bag
Online exclusive
That Dewy Hydration Duo Setting Spray
That Dewy Hydration Duo Setting Spray
THAT DEWY HYDRATION DUO
Setting Spray
Kit 15 %
£41
Add to Bag
Eye Brightener Eyeliner
Eye Brightener Eyeliner
EYE BRIGHTENER
Inliner
Eyeliner
£22
Add to Bag
TWEEZER, STRAIGHT
TWEEZER, STRAIGHT
Tools
Tools
£8
Add to Bag
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
Highlighter
Brush
£22
Add to Bag
Pencil Eyeliner Eyeliner
Pencil Eyeliner Eyeliner
PENCIL EYELINER
Eyeliner
Eyeliner
£17
Add to Bag
Online exclusive
SETTING SPRAY TRIO
SETTING SPRAY TRIO
SETTING SPRAY TRIO
Makeup Kit
Kit 21 %
£57
Add to Bag
Expert Brush Cleaner Tools
Expert Brush Cleaner Tools
EXPERT BRUSH CLEANER
Tools
Tools
£15
Add to Bag
Limited Edition
Adorable Caro Collab
ADORABLE LIP LINER
ADORABLE LIP LINER
ADORABLE LIP LINER
Lip Pencil
Lip Pencil
£19
Add to Bag
Online exclusive
Danish Beauty Award 2025
BRIGHTEN MY DAY
BRIGHTEN MY DAY
BRIGHTEN MY DAY
Color Corrector & Brush F12
Kit 14 %
£36
Add to Bag
Precision Bullet Crease Brush 02 Eyeshadow brushes 
Precision Bullet Crease Brush 02 Eyeshadow brushes 
PRECISION BULLET CREASE BRUSH 02
Smudge & Definition
Brush
£13
Add to Bag
Online exclusive
HOT GLOW
HOT GLOW
HOT GLOW
Kit 24 %
£55
Add to Bag
SINGLE EYE SHADOW
SINGLE EYE SHADOW
Eye Shadow
£15
Add to Bag
PERFECT TRAVEL
PERFECT TRAVEL
PERFECT TRAVEL
Toiletry Bag
Toiletry Bag
£43
Add to Bag
THE BOSS
THE BOSS
THE BOSS
Eye Shadow Palette
Eyeshadow
£31
Add to Bag
Online exclusive
blush me kit F06
GLOW BLUSH SET
Glow Blush & Brush
Kit 17 %
£39
Add to Bag
Paddle Powder Brush 04 Makeup Brushes 
Paddle Powder Brush 04 Makeup Brushes 
PADDLE POWDER BRUSH F04
Powder & Bronzer
Brush
£21
Add to Bag
Online exclusive
Blush stick Angled Blush Brush 06
Blush stick Angled Blush Brush 06
BLUSH STICK DUO
Blush Stick & Brush
Kit 16 %
£36
Add to Bag
Flat Paddle Brush 08 Eyeshadow brushes 
Flat Paddle Brush 08 Eyeshadow brushes 
FLAT PADDLE BRUSH 08
To build high pigmentation
Brush
£13
Add to Bag
Angled Flat Brush 07 Eyeshadow brushes 
Angled Flat Brush 07 Eyeshadow brushes 
ANGLED FLAT BRUSH 07
Apply along the crease
Brush
£13
Add to Bag
Crease Brush 10 Eyeshadow brushes 
Crease Brush 10 Eyeshadow brushes 
CREASE BRUSH 10
Precise blending
Brush
£13
Sold out
Online exclusive
RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
Add to Bag
Online exclusive
THE CONTOUR SET
THE CONTOUR SET
THE CONTOUR SET
Kit 19 %
£38
Add to Bag
SNATCHED EYELINER
SNATCHED EYELINER
SNATCHED EYELINER
Liquid Eyeliner
Eyeliner
£22
Add to Bag
Online exclusive
MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
Bronzer
Kit 16 %
£59
Add to Bag
Online exclusive
Danish Beauty Award 2025
THE DAILY DEW
THE DAILY DEW
THE DAILY DEW
Kit 17 %
£68
Add to Bag
Online exclusive
STICK TO IT
STICK TO IT
Kit 13 %
£80
Add to Bag
LIP RESCUE DUO
LIP RESCUE DUO
LIP RESCUE DUO
Lip Care
Lip Care
£25
Add to Bag
Limited Edition
Adorable Caro Collab
TOO ADORABLE
TOO ADORABLE
TOO ADORABLE
Lip Kit
£35
Add to Bag
Online exclusive
CONCEAL ME
CONCEAL ME
CONCEAL ME
Concealer & Concealer Brush
Kit 21 %
£30
Add to Bag
New In
PINK SIP
PINK SIP
PINK SIP
Lip Gloss
£18
Sold out
SPICY TSCHÄRY
SPICY TSCHÄRY
SPICY TSCHÄRY
Plumping Lip Gloss
Lipgloss
£22
Add to Bag
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
Loose Powder
Brush
£22
Add to Bag
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
Blend & Buff
Brush
£13
Add to Bag
Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
Add to Bag
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
Shading & Blending
Brush
£13
Add to Bag
Smoother Brush 12 Eyeshadow brushes 
Smoother Brush 12 Eyeshadow brushes 
SMOOTHER BRUSH 12
Build up pigmentation
Brush
£13
Add to Bag
Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
Add to Bag
Online exclusive
BLUSH BALM SET
BLUSH BALM SET
BLUSH BALM SET
Kit 16 %
£38
Add to Bag
Online exclusive
Dynamic Duo Mascara
Dynamic Duo Mascara
DYNAMIC DUO
Mascara
Kit 17 %
£40
Add to Bag
New Design
THE PERFECT PRIME
THE PERFECT PRIME
THE PERFECT PRIME
Hydrating Primer
Primer
£30
Add to Bag
New Design
Tapered Highlighter Brush 08 Makeup Brushes 
Tapered Highlighter Brush 08 Makeup Brushes 
AIRBRUSHED EFFECT BRUSH F08
Highlighter & Powder
Brush
£22
Sold out
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