makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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Online exclusive
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
Mascara & Eyelash Curler
Kit 23 %
£30
Add to Bag
Online exclusive
SCULPT ME
SCULPT ME
SCULPT ME
Kit 13 %
£40
Add to Bag
Online exclusive
BLUSH DUO
BLUSH DUO
BLUSH DUO
Kit 13 %
£40
Add to Bag
Online exclusive
BLEND MY BASE
BLEND MY BASE
Foundation & Blender
Kit 12 %
£36
Add to Bag
Online exclusive
THE BBIG THREE
THE BBIG THREE
THE BBIG THREE
Kit 13 %
£65
Add to Bag
Online exclusive
CONCEAL THE DEAL
CONCEAL THE DEAL
CONCEAL THE DEAL
Concealer & Brush F12
Kit 21 %
£30
Add to Bag
Online exclusive
CREAMY BASE
CREAMY BASE
CREAMY BASE
Kit 15 %
£88
Add to Bag
Online exclusive
CORRECT AND CONCEAL
CORRECT AND CONCEAL
Color Corrector & Concealer Pencil
Kit 11 %
£41
Add to Bag
Intense Duo Mascara
Intense Duo Mascara
INTENSE DUO
Mascara
Kit 17 %
£40
Add to Bag
Online exclusive
CONCEAL ME
CONCEAL ME
CONCEAL ME
Concealer & Concealer Brush
Kit 21 %
£30
Add to Bag
GLOW SETTING POWDER
GLOW SETTING POWDER
Loose Setting Powder
£30
Add to Bag
Allure Beauty
TWIST ME UP
TWIST ME UP
TWIST ME UP
Mascara
Mascara
£24
Add to Bag
Online exclusive
THE CONTOUR SET
THE CONTOUR SET
THE CONTOUR SET
Kit 19 %
£38
Add to Bag
New Design
THE PERFECT PRIME
THE PERFECT PRIME
THE PERFECT PRIME
Hydrating Primer
Primer
£30
Add to Bag
Online exclusive
IT'S ICONIC DUO
IT'S ICONIC DUO
IT'S ICONIC DUO
Foundation & Concealer
Kit 20 %
£37
Add to Bag
Online exclusive
HIGHLIGHT ME
HIGHLIGHT ME
HIGHLIGHT ME
Highlighter & Brush
Kit 16 %
£52
Add to Bag
Online exclusive
BYE SLEEPY EYE
BYE SLEEPY EYE
BYE SLEEPY EYE
Color Corrector & Concealer
Kit 11 %
£41
Add to Bag
New Design
Tapered Highlighter Brush 08 Makeup Brushes 
Tapered Highlighter Brush 08 Makeup Brushes 
AIRBRUSHED EFFECT BRUSH F08
Highlighter & Powder
Brush
£22
Add to Bag
BLACK SMALL ORGANIZER
BLACK SMALL ORGANIZER
BLACK SMALL ORGANIZER
Toiletry Bag
Toiletry Bag
£17
Add to Bag
NO FOCUS
NO FOCUS
NO FOCUS
Face Stick
Primer
£21
Add to Bag
COMPACT CREAM BRUSH F17
COMPACT CREAM BRUSH F17
Cream & Liquid
Brush
£22
Add to Bag
LOOSE BRONZER BRUSH F18
LOOSE BRONZER BRUSH F18
LOOSE BRONZER BRUSH F18
Loose Powder & Powder
Brush
£22
Add to Bag
Online exclusive
blush me kit F06
blush me kit F06
BLUSH ME
Glow Blush & Brush
Kit 17 %
£39
Add to Bag
Feather Blending Brush 05 Makeup Brushes 
Feather Blending Brush 05 Makeup Brushes 
FEATHER BLENDING BRUSH F05
Blush & Powder
Brush
£22
Add to Bag
Large Fan Brush 02 Makeup Brushes 
Large Fan Brush 02 Makeup Brushes 
LARGE FAN BRUSH F02
Contour & Highlighter
Brush
£24
Add to Bag
Paddle Powder Brush 04 Makeup Brushes 
Paddle Powder Brush 04 Makeup Brushes 
PADDLE POWDER BRUSH F04
Powder & Bronzer
Brush
£21
Add to Bag
New In
LIP RESCUE DUO
LIP RESCUE DUO
LIP RESCUE DUO
Lip Care
Lip Care
£25
Add to Bag
Online exclusive
ALL GLOW KIT
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
Kit 15 %
£80
Add to Bag
Online exclusive
SOFT BLEND
SOFT BLEND
SOFT BLEND
Kit 13 %
£65
Add to Bag
Online exclusive
DEWY BASE SET
DEWY BASE SET
DEWY BASE SET
Liquid Bronzer & Liquid Highlighter
Kit 17 %
£50
Add to Bag
Online exclusive
EYE SHADOW MIX
EYE SHADOW MIX
EYE SHADOW MIX
3 x Single Eye Shadows
Kit 20 %
£36
Add to Bag
Online exclusive
Essential Brush Kit - Eyes Eyeshadow brushes 
ESSENTIAL BRUSH KIT - EYES
Eye Brushes
Kit 22 %
£61
Add to Bag
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
Loose Powder
Brush
£22
Add to Bag
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
Crease Blender
Brush
£13
Add to Bag
Limited Edition
Rotate Collaboration
THE ROTATE LIP PENCIL
THE ROTATE LIP PENCIL
Lip Pencil
£19
Notify me
Online exclusive
BASE PERFECTION
BASE PERFECTION
BASE PERFECTION
Makeup Kit
Kit 17 %
£63
Add to Bag
Online exclusive
LOOSE BRONZER SET
LOOSE BRONZER SET
LOOSE BRONZER SET
Loose Glow Bronzer & Brush
Kit 17 %
£43
Add to Bag
Flat Paddle Brush 08 Eyeshadow brushes 
Flat Paddle Brush 08 Eyeshadow brushes 
FLAT PADDLE BRUSH 08
To build high pigmentation
Brush
£13
Add to Bag
Online exclusive
STICK TO IT
STICK TO IT
STICK TO IT
Kit 13 %
£80
Add to Bag
Super Angled Brow Brush 01 Eyeshadow brushes 
Super Angled Brow Brush 01 Eyeshadow brushes 
SUPER ANGLED BROW BRUSH 01
Fill in brows
Brush
£13
Add to Bag
Precision Bullet Crease Brush 02 Eyeshadow brushes 
Precision Bullet Crease Brush 02 Eyeshadow brushes 
PRECISION BULLET CREASE BRUSH 02
Smudge & Definition
Brush
£13
Add to Bag
SPICY TSCHÄRY
SPICY TSCHÄRY
SPICY TSCHÄRY
Plumping Lip Gloss
Lipgloss
£22
Add to Bag
Online exclusive
CUPID’S KISS KIT
CUPID’S KISS KIT
CUPID’S KISS KIT
Makeup Kit
Kit 12 %
£38
Add to Bag
Online exclusive
IT'S ICONIC SET
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 19 %
£38
Add to Bag
Online exclusive
SOFT LIPS
SOFT LIPS
SOFT LIPS
Lipstick & Lip Oil
Kit 17 %
£35
Add to Bag
Angled Flat Brush 07 Eyeshadow brushes 
Angled Flat Brush 07 Eyeshadow brushes 
ANGLED FLAT BRUSH 07
Apply along the crease
Brush
£13
Add to Bag
Online exclusive
THAT EXTRA BASE
THAT EXTRA BASE
Makeup Kit
Kit 14 %
£67
Add to Bag
Online exclusive
PERFECT TOUCH UP
PERFECT TOUCH UP
PERFECT TOUCH UP
Makeup Kit
Kit 16 %
£80
Add to Bag
New Design
PENCIL SHARPENER
PENCIL SHARPENER
Tools
Tools
£7
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BROW LINE BRUSH 17
BROW LINE BRUSH 17
BROW LINE BRUSH 17
Brows & Liner
Brush
£13
Add to Bag
Online exclusive
MATTE WANTS GLOW
MATTE WANTS GLOW
MATTE WANTS GLOW
Makeup Kit
Kit 16 %
£59
Add to Bag
Online exclusive
Blush stick Angled Blush Brush 06
Blush stick Angled Blush Brush 06
BLUSH STICK DUO
Blush Stick & Brush
Kit 16 %
£36
Add to Bag
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
Detailed blend & buff
Brush
£13
Add to Bag
Online exclusive
LIQUID BRONZER SET
LIQUID BRONZER SET
LIQUID BRONZER SET
Makeup Kit
Kit 25 %
£39
Add to Bag
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
Shading & Blending
Brush
£13
Add to Bag
Smoother Brush 12 Eyeshadow brushes 
Smoother Brush 12 Eyeshadow brushes 
SMOOTHER BRUSH 12
Build up pigmentation
Brush
£13
Add to Bag
Smudger Brush 11 Eyeshadow brushes 
Smudger Brush 11 Eyeshadow brushes 
SMUDGER BRUSH 11
Smudge along lashline
Brush
£13
Add to Bag
Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
Add to Bag
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
Blend & Buff
Brush
£13
Add to Bag
Online exclusive
I AM FRONT ROW
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 13 %
£47
Add to Bag
Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
Add to Bag
Online exclusive
Dynamic Duo Mascara
Dynamic Duo Mascara
DYNAMIC DUO
Mascara
Kit 17 %
£40
Add to Bag
Online exclusive
RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
Add to Bag
Online exclusive
OUT OF FOCUS
OUT OF FOCUS
Kit 22 %
£64
Add to Bag
Online exclusive
INTENSE EYES
INTENSE EYES
INTENSE EYES
Makeup Kit
Kit 19 %
£59
Add to Bag
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
Large Blender
Brush
£13
Add to Bag
Online exclusive
Danish Beauty Award 2025
IT’S AWAKENING
IT’S AWAKENING
IT’S AWAKENING
Color Corrector & Setting Powder
Kit 15 %
£39
Add to Bag
Online exclusive
FRONT ROW SET
FRONT ROW SET
FRONT ROW SET
Foundation & Brush F13
Kit 15 %
£47
Add to Bag
Online exclusive
COVER ME UP
COVER ME UP
Kit 13 %
£33
Add to Bag
Online exclusive
GOT IT COVERED
GOT IT COVERED
GOT IT COVERED
Kit 13 %
£40
Add to Bag
Limited Edition
JOYRIDE
JOYRIDE
JOYRIDE
CAIA x Astrid S
Kit
£36
Add to Bag
Limited Edition
Rotate Collaboration
THE ROTATE GLAZE
THE ROTATE GLAZE
THE ROTATE GLAZE
Lip Treatment
Lipgloss
£24
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