makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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Online exclusive
YOU DEW YOU
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 16 %
£46
Add to Bag
Online exclusive
Danish Beauty Award 2025
WAKE UP RADIANT
WAKE UP RADIANT
WAKE UP RADIANT
Kit 14 %
£43
Add to Bag
WAKE ME UP
WAKE ME UP
Under-Eye Setting Powder
£21
Add to Bag
Best seller
Danish Beauty Award 2025
WAKE ME UP CREAM
WAKE ME UP CREAM
Color Corrector
£25
Add to Bag
Vanz Va Va Volume Mascara
Vanz Va Va Volume Mascara
VANZ VA VA VOLUME
Mascara
Mascara
£24
Add to Bag
Best seller
Allure Beauty
TWIST ME UP
TWIST ME UP
TWIST ME UP
Mascara
Mascara
£24
Add to Bag
TWEEZER, STRAIGHT
TWEEZER, STRAIGHT
Tools
Tools
£8
Add to Bag
Limited Edition
Adorable Caro Collab
TOO ADORABLE
TOO ADORABLE
TOO ADORABLE
Lip Kit
£35
Add to Bag
Limited Edition
Rotate Collaboration
THE ROTATE LIP PENCIL
THE ROTATE LIP PENCIL
Lip Pencil
£19
Add to Bag
Limited Edition
Rotate Collaboration
THE ROTATE GLAZE
THE ROTATE GLAZE
THE ROTATE GLAZE
Lip Treatment
Lipgloss
£24
Add to Bag
New Design
THE PERFECT PRIME
THE PERFECT PRIME
THE PERFECT PRIME
Hydrating Primer
Primer
£30
Add to Bag
Online exclusive
Danish Beauty Award 2025
THE DAILY DEW
THE DAILY DEW
THE DAILY DEW
Kit 17 %
£68
Add to Bag
Online exclusive
THE CONTOUR SET
THE CONTOUR SET
THE CONTOUR SET
Kit 19 %
£38
Add to Bag
THE BOSS
THE BOSS
THE BOSS
Eye Shadow Palette
Eyeshadow
£31
Add to Bag
Online exclusive
THE BBIG THREE
THE BBIG THREE
THE BBIG THREE
Kit 13 %
£65
Add to Bag
Best seller
That Extra Hydration Setting Spray
That Extra Hydration Setting Spray
THAT EXTRA HYDRATION
Setting Spray
Setting Spray
£24
Add to Bag
Best seller
That extra hour setting spray
That extra hour setting spray
THAT EXTRA HOUR
Setting Spray
Setting Spray
£24
Add to Bag
Online exclusive
THAT EXTRA BASE
THAT EXTRA BASE
Makeup Kit
Kit 14 %
£67
Add to Bag
New Design
THAT DUO LOOK
THAT DUO LOOK
Setting Spray
Kit
£25
Add to Bag
Best seller
That Dewy Look Setting Spray
That Dewy Look Setting Spray
THAT DEWY LOOK
Setting Spray
Setting Spray
£24
Add to Bag
Online exclusive
That Dewy Hydration Duo Setting Spray
That Dewy Hydration Duo Setting Spray
THAT DEWY HYDRATION DUO
Setting Spray
Kit 15 %
£41
Add to Bag
Online exclusive
THAT BRONZED GLOW
THAT BRONZED GLOW
THAT BRONZED GLOW
Makeup Kit
Kit 14 %
£55
Add to Bag
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
Crease Blender
Brush
£13
Add to Bag
Super Angled Brow Brush 01 Eyeshadow brushes 
Super Angled Brow Brush 01 Eyeshadow brushes 
SUPER ANGLED BROW BRUSH 01
Fill in brows
Brush
£13
Add to Bag
Online exclusive
STICK TO IT
STICK TO IT
Kit 13 %
£80
Add to Bag
SPICY TSCHÄRY
SPICY TSCHÄRY
SPICY TSCHÄRY
Plumping Lip Gloss
Lipgloss
£22
Add to Bag
Best seller
Space Intense Mascara
Space Intense Mascara
SPACE INTENSE
Mascara
Mascara
£24
Add to Bag
Best seller
SOFT MELT
SOFT MELT
Bronzing Balm
£30
Add to Bag
Best seller
SOFT MELT
SOFT MELT
Blush Balm
£24
Add to Bag
Online exclusive
SOFT LIPS
SOFT LIPS
Lipstick & Lip Oil
Kit 17 %
£35
Add to Bag
SOFT FOCUS POWDER
SOFT FOCUS POWDER
Finishing Powder
£40
Add to Bag
Online exclusive
SOFT BLEND
SOFT BLEND
SOFT BLEND
Kit 13 %
£65
Add to Bag
SNATCHED EYELINER
SNATCHED EYELINER
SNATCHED EYELINER
Liquid Eyeliner
Eyeliner
£22
Add to Bag
Smudger Brush 11 Eyeshadow brushes 
Smudger Brush 11 Eyeshadow brushes 
SMUDGER BRUSH 11
Smudge along lashline
Brush
£13
Add to Bag
Smoother Brush 12 Eyeshadow brushes 
Smoother Brush 12 Eyeshadow brushes 
SMOOTHER BRUSH 12
Build up pigmentation
Brush
£13
Add to Bag
SINGLE EYE SHADOW
SINGLE EYE SHADOW
Eye Shadow
£15
Add to Bag
Online exclusive
SETTING SPRAY TRIO
SETTING SPRAY TRIO
SETTING SPRAY TRIO
Makeup Kit
Kit 21 %
£57
Add to Bag
Online exclusive
SCULPT ME
SCULPT ME
SCULPT ME
Kit 13 %
£40
Add to Bag
Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
Add to Bag
ROMANTIQUE
ROMANTIQUE
ROMANTIQUE
Mascara
£24
Add to Bag
New Design
RED CARPET PRIME
RED CARPET PRIME
Glow Primer
£30
Add to Bag
Online exclusive
RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
Add to Bag
RADIANT TOUCH CONCEALER
RADIANT TOUCH CONCEALER
Concealer Pen
£25
Add to Bag
Best seller
Brow gel
Brow gel
PUSH UP BROW GEL
Clear Gel
Brows
£20
Add to Bag
Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
Add to Bag
PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
Concealer
Brush
£17
Add to Bag
Precision Bullet Crease Brush 02 Eyeshadow brushes 
Precision Bullet Crease Brush 02 Eyeshadow brushes 
PRECISION BULLET CREASE BRUSH 02
Smudge & Definition
Brush
£13
Add to Bag
Best seller
PRECISION BROWS
PRECISION BROWS
Brow Pencil
£17
Add to Bag
Nose Contour Brush 01 Makeup Brushes 
Nose Contour Brush 01 Makeup Brushes 
PRECISE BUFFER BRUSH F01
Contour & Concealer
Brush
£17
Add to Bag
Best seller
POINTED POWDER BRUSH F10
POINTED POWDER BRUSH F10
POINTED POWDER BRUSH F10
Bronzer & Powder
Brush
£21
Add to Bag
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
Highlighter
Brush
£22
Add to Bag
POCKET MIRROR
POCKET MIRROR
POCKET MIRROR
Tools
Tools
£11
Notify me
New In
PINK SIP
PINK SIP
PINK SIP
Lip Gloss
£18
Add to Bag
New In
PETITE FÊTE
PETITE FÊTE
PETITE FÊTE
Gift Set
£33
Add to Bag
PERFECT TRAVEL
PERFECT TRAVEL
PERFECT TRAVEL
Toiletry Bag
Toiletry Bag
£43
Add to Bag
Online exclusive
PERFECT TOUCH UP
PERFECT TOUCH UP
Makeup Kit
Kit 16 %
£80
Notify me
Perfect blender
Perfect blender
PERFECT BLENDER
Makeup Sponge
Tools
£8
Add to Bag
New Design
PENCIL SHARPENER
PENCIL SHARPENER
Tools
Tools
£7
Notify me
Pencil Eyeliner Eyeliner
Pencil Eyeliner Eyeliner
PENCIL EYELINER
Eyeliner
Eyeliner
£17
Add to Bag
Paddle Powder Brush 04 Makeup Brushes 
Paddle Powder Brush 04 Makeup Brushes 
PADDLE POWDER BRUSH F04
Powder & Bronzer
Brush
£21
Add to Bag
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