makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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Best seller
YOU DEW YOU
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 16 %
£46
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Waterproof Mascara Mascara
WATERPROOF MASCARA
Mascara
Mascara
£24
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Best seller
Danish Beauty Award 2025
WAKE UP RADIANT
WAKE UP RADIANT
WAKE UP RADIANT
Kit 14 %
£43
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WAKE ME UP
WAKE ME UP
Under-Eye Setting Powder
£21
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Best seller
Danish Beauty Award 2025
WAKE ME UP CREAM
WAKE ME UP CREAM
Color Corrector
£25
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Best seller
Vanz Va Va Volume Mascara
Vanz Va Va Volume Mascara
VANZ VA VA VOLUME
Mascara
Mascara
£24
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Best seller
Allure Beauty
TWIST ME UP
TWIST ME UP
TWIST ME UP
Mascara
Mascara
£24
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TWEEZER, STRAIGHT
TWEEZER, STRAIGHT
Tools
Tools
£8
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New Design
THE PERFECT PRIME
THE PERFECT PRIME
THE PERFECT PRIME
Hydrating Primer
Primer
£30
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Danish Beauty Award 2025
THE DAILY DEW
THE DAILY DEW
THE DAILY DEW
Kit 17 %
£68
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Popular
THE CONTOUR SET
THE CONTOUR SET
THE CONTOUR SET
Kit 19 %
£38
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THE BOSS
THE BOSS
THE BOSS
Eye Shadow Palette
Eyeshadow
£31
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New In
THE BBIG THREE
THE BBIG THREE
THE BBIG THREE
Kit 13 %
£65
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Best seller
That Extra Hydration Setting Spray
That Extra Hydration Setting Spray
THAT EXTRA HYDRATION
Setting Spray
Setting Spray
£24
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Best seller
That extra hour setting spray
That extra hour setting spray
THAT EXTRA HOUR
Setting Spray
Setting Spray
£24
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THAT EXTRA BASE
THAT EXTRA BASE
Makeup Kit
Kit 14 %
£67
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Best seller
THAT DUO LOOK
THAT DUO LOOK
THAT DUO LOOK
Setting Spray
Kit
£25
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Best seller
That Dewy Look Setting Spray
That Dewy Look Setting Spray
THAT DEWY LOOK
Setting Spray
Setting Spray
£24
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Best seller
That Dewy Hydration Duo Setting Spray
That Dewy Hydration Duo Setting Spray
THAT DEWY HYDRATION DUO
Setting Spray
Kit 15 %
£41
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Best seller
THAT BRONZED GLOW
THAT BRONZED GLOW
THAT BRONZED GLOW
Makeup Kit
Kit 14 %
£55
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TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
Crease Blender
Brush
£13
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Best seller
Tapered Blending Brush 03 Eyeshadow brushes 
TAPERED BLENDING BRUSH 03
Multipurpose Brush
Brush
£13
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Super Angled Brow Brush 01 Eyeshadow brushes 
Super Angled Brow Brush 01 Eyeshadow brushes 
SUPER ANGLED BROW BRUSH 01
Fill in brows
Brush
£13
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SUNKISSED GLOW
SUNKISSED GLOW
SUNKISSED GLOW
Kit 22 %
£38
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New In
SUNKISSED DEWY STICK
SUNKISSED DEWY STICK
£25
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New In
STICK TO IT
STICK TO IT
STICK TO IT
Kit 13 %
£80
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Best seller
SPICY TSCHÄRY
SPICY TSCHÄRY
SPICY TSCHÄRY
Plumping Lip Gloss
Lipgloss
£22
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Best seller
Space Intense Mascara
Space Intense Mascara
SPACE INTENSE
Mascara
Mascara
£24
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New In
SOFT MELT BRONZING BALM
SOFT MELT BRONZING BALM
Bronzer
£30
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New In
SOFT MELT BLUSH BALM
SOFT MELT BLUSH BALM
£24
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SOFT LIPS
SOFT LIPS
SOFT LIPS
Lipstick & Lip Oil
Kit 17 %
£35
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SOFT GLAM
SOFT GLAM
SOFT GLAM
Eye Shadow Palette
Eyeshadow
£31
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Best seller
SOFT FOCUS POWDER
SOFT FOCUS POWDER
Finishing Powder
£40
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New In
SOFT BLEND
SOFT BLEND
SOFT BLEND
Kit 13 %
£65
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SNATCHED EYELINER
SNATCHED EYELINER
SNATCHED EYELINER
Liquid Eyeliner
Eyeliner
£22
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Smudger Brush 11 Eyeshadow brushes 
Smudger Brush 11 Eyeshadow brushes 
SMUDGER BRUSH 11
Smudge along lashline
Brush
£13
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Smoother Brush 12 Eyeshadow brushes 
Smoother Brush 12 Eyeshadow brushes 
SMOOTHER BRUSH 12
Build up pigmentation
Brush
£13
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SINGLE EYE SHADOW
SINGLE EYE SHADOW
Eye Shadow
£15
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Best seller
SETTING SPRAY TRIO
SETTING SPRAY TRIO
SETTING SPRAY TRIO
Makeup Kit
Kit 21 %
£57
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SET ME UP
SET ME UP
SET ME UP
Makeup Kit
Kit 20 %
£57
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New In
SCULPT ME
SCULPT ME
SCULPT ME
Kit 13 %
£40
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Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
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New In
ROMANTIQUE
ROMANTIQUE
ROMANTIQUE
Mascara
£24
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RED CARPET PRIME - MEDIUM TO DEEP
RED CARPET PRIME - MEDIUM TO DEEP
RED CARPET PRIME - MEDIUM TO DEEP
Glow Primer
Primer
£30
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Best seller
RED CARPET PRIME - LIGHT TO MEDIUM
RED CARPET PRIME - LIGHT TO MEDIUM
RED CARPET PRIME - LIGHT TO MEDIUM
Glow Primer
Primer
£30
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RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
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New In
RADIANT TOUCH CONCEALER
RADIANT TOUCH CONCEALER
Concealer Pen
£25
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Best seller
Brow gel
Brow gel
PUSH UP BROW GEL
Clear Gel
Brows
£20
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Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
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PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
Concealer
Brush
£17
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Best seller
Precision Bullet Crease Brush 02 Eyeshadow brushes 
Precision Bullet Crease Brush 02 Eyeshadow brushes 
PRECISION BULLET CREASE BRUSH 02
Smudge & Definition
Brush
£13
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Best seller
PRECISION BROWS
PRECISION BROWS
PRECISION BROWS
Brow Pencil
£17
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Nose Contour Brush 01 Makeup Brushes 
Nose Contour Brush 01 Makeup Brushes 
PRECISE BUFFER BRUSH F01
Contour & Concealer
Brush
£17
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POINTED SETTING POWDER BRUSH 16
POINTED SETTING POWDER BRUSH 16
POINTED SETTING POWDER BRUSH 16
Loose Powder
Brush
£19
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Best seller
POINTED POWDER BRUSH F10
POINTED POWDER BRUSH F10
POINTED POWDER BRUSH F10
Bronzer & Powder
Brush
£21
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Best seller
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
POINTED HIGHLIGHTER BRUSH F09
Highlighter
Brush
£22
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POCKET MIRROR
POCKET MIRROR
POCKET MIRROR
Tools
Tools
£11
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PERFECT TRAVEL
PERFECT TRAVEL
PERFECT TRAVEL
Toiletry Bag
Toiletry Bag
£43
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PERFECT TOUCH UP
PERFECT TOUCH UP
PERFECT TOUCH UP
Makeup Kit
Kit 16 %
£80
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Best seller
Perfect Brow Kit Brows
Perfect Brow Kit Brows
PERFECT BROW KIT
Brow Pencil & Brow Gel
Kit 3 %
£33
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Best seller
Perfect blender
Perfect blender
PERFECT BLENDER
Makeup Sponge
Tools
£8
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New Design
PENCIL SHARPENER
PENCIL SHARPENER
Tools
Tools
£7
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Pencil Eyeliner Eyeliner
Pencil Eyeliner Eyeliner
PENCIL EYELINER
Eyeliner
Eyeliner
£17
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Best seller
Liquid highlighter
Liquid highlighter
PEARL SWIRL
Liquid Highlighter
Highlighter
£30
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Best seller
Paddle Powder Brush 04 Makeup Brushes 
PADDLE POWDER BRUSH F04
Powder & Bronzer
Brush
£21
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New In
OUT OF FOCUS
OUT OF FOCUS
Kit 22 %
£64
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NO FOCUS
NO FOCUS
NO FOCUS
Face Stick
Primer
£21
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Best seller
Mascara
Mascara
NEXT LEVEL
Mascara
Mascara
£24
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MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
Loose Powder
Brush
£22
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Best seller
Domed Powder Brush 03 Makeup Brushes 
Domed Powder Brush 03 Makeup Brushes 
MULTI-USE BRUSH F03
Powder & Bronzer
Brush
£22
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MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
Large Blender
Brush
£13
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MATTE WANTS GLOW
MATTE WANTS GLOW
MATTE WANTS GLOW
Makeup Kit
Kit 16 %
£59
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MATTE SETTING POWDER
MATTE SETTING POWDER
Loose Setting Powder
£30
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MATTE LIPSTICK
MATTE LIPSTICK
Lipstick
£21
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Best seller
Matte Lipstick x Lip Pencil Lipstick
Matte Lipstick x Lip Pencil Lipstick
MATTE LIP KIT
Matte Lipstick & Lip Pencil
Kit 16 %
£32
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Popular
MATTE BRONZER
MATTE BRONZER
Bronzer
£30
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MATTE BLUSH
MATTE BLUSH
Blush
£24
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MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
Matte Bronzer & Glow Bronzer
Kit 16 %
£59
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Limited Edition
MADE TO LOVE COLLECTION
MADE TO LOVE COLLECTION
MADE TO LOVE COLLECTION
Kit 23 %
£70
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LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
Mascara & Eyelash Curler
Kit 23 %
£30
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LOOSE GLOW BRONZER
LOOSE GLOW BRONZER
Bronzer
£30
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Best seller
LOOSE BRONZER SET
LOOSE BRONZER SET
LOOSE BRONZER SET
Loose Glow Bronzer & Brush
Kit 17 %
£43
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Best seller
LOOSE BRONZER BRUSH F18
LOOSE BRONZER BRUSH F18
Loose Powder & Powder
Brush
£22
Add to Bag
New Design
LIQUID HIGHLIGHTER
LIQUID HIGHLIGHTER
Highlighter
£30
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New Design
LIQUID BRONZER
LIQUID BRONZER
LIQUID BRONZER
Bronzer
£30
Add to Bag
New Design
LIQUID BRONZER SET
LIQUID BRONZER SET
LIQUID BRONZER SET
Makeup Kit
Kit 25 %
£39
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New In
LIQUID BLUSH
LIQUID BLUSH
Blush
£25
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New In
LIP RESCUE DUO
LIP RESCUE DUO
LIP RESCUE DUO
Lip Care
Lip Care
£25
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Best seller
STYLE BY
LIP PENCIL
LIP PENCIL
Lip Pencil
£17
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Popular
LIP OIL
LIP OIL
Lip Oil
£21
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Best seller
LIP KIT
LIP KIT
LIP KIT
Lipstick & Lip Pencil
Kit 16 %
£32
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Popular
LIP GLOSS
LIP GLOSS
Lip Gloss
£22
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New In
LIP CRAYON
LIP CRAYON
Lip Pencil
£21
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Large Fan Brush 02 Makeup Brushes 
Large Fan Brush 02 Makeup Brushes 
LARGE FAN BRUSH F02
Contour & Highlighter
Brush
£24
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New In
Danish Beauty Award 2025
IT’S AWAKENING
IT’S AWAKENING
IT’S AWAKENING
Color Corrector & Setting Powder
Kit 15 %
£39
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IT'S ICONIC SET
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 19 %
£38
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Best seller
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
Foundation
£25
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Best seller
IT'S ICONIC DUO
IT'S ICONIC DUO
IT'S ICONIC DUO
Foundation & Concealer
Kit 20 %
£37
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Popular
Its iconic concealer
Its iconic concealer
IT'S ICONIC CONCEALER
Concealer
£21
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INTENSE EYES
INTENSE EYES
INTENSE EYES
Makeup Kit
Kit 19 %
£59
Add to Bag
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