makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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RADIANT TOUCH CONCEALER
RADIANT TOUCH CONCEALER
Concealer Pen
£25
Add to Bag
Best seller
Danish Beauty Award 2025
WAKE ME UP CREAM
WAKE ME UP CREAM
Color Corrector
£25
Add to Bag
Online exclusive
GOT IT COVERED
GOT IT COVERED
Kit 13 %
£40
Add to Bag
COVER UP CONCEALER PENCIL
COVER UP CONCEALER PENCIL
Concealer
£21
Add to Bag
Best seller
bb stick
BB-STICK
Foundation Stick
£25
Add to Bag
Best seller
BLUSH STICK
BLUSH STICK
Makeup Stick
£21
Add to Bag
Popular
DEW IT YOURSELF
DEW IT YOURSELF
DEW IT YOURSELF
Face Stick
Primer
£21
Add to Bag
Limited Edition
JOYRIDE
JOYRIDE
JOYRIDE
CAIA x Astrid S
Kit
£36
Add to Bag
Popular
FRONT ROW FOUNDATION
FRONT ROW FOUNDATION
Foundation
£33
Add to Bag
Best seller
FRONT ROW CONCEALER
FRONT ROW CONCEALER
Concealer
£21
Add to Bag
Online exclusive
CONCEAL THE DEAL
CONCEAL THE DEAL
CONCEAL THE DEAL
Concealer & Brush F12
Kit 21 %
£30
Add to Bag
Online exclusive
I AM FRONT ROW
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 13 %
£47
Add to Bag
Online exclusive
BLEND MY BASE
BLEND MY BASE
Foundation & Blender
Kit 12 %
£36
Add to Bag
Online exclusive
FRONT ROW SET
FRONT ROW SET
FRONT ROW SET
Foundation & Brush F13
Kit 15 %
£47
Add to Bag
Online exclusive
THAT EXTRA BASE
THAT EXTRA BASE
Makeup Kit
Kit 14 %
£67
Add to Bag
Best seller
Danish Beauty Award 2024
DEWY DROPS
DEWY DROPS
Serum Foundation
£33
Add to Bag
New Design
THAT DUO LOOK
THAT DUO LOOK
Setting Spray
Kit
£25
Add to Bag
Online exclusive
RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
Add to Bag
Online exclusive
ALL GLOW KIT
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
Kit 15 %
£80
Add to Bag
Online exclusive
YOU DEW YOU
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 16 %
£46
Add to Bag
Online exclusive
BRONZE ME
BRONZE ME
BRONZE ME
Glow Bronzer & Brush
Kit 20 %
£49
Add to Bag
Best seller
That Dewy Look Setting Spray
That Dewy Look Setting Spray
THAT DEWY LOOK
Setting Spray
Setting Spray
£24
Add to Bag
FIXING FIBER BROW GEL
FIXING FIBER BROW GEL
FIXING FIBER BROW GEL
Brow Gel
£20
Add to Bag
Online exclusive
Dewy drops Its Iconic concealer
Dewy drops Its Iconic concealer
DEW IT ICONIC
Foundation & Concealer
Kit 13 %
£47
Add to Bag
Online exclusive
DEWY GAZE
DEWY GAZE
Dewy Drops & Perfect Blender
Kit 12 %
£36
Add to Bag
Online exclusive
BB-SET
BB-SET
BB-SET
BB-stick & Brush
Kit 19 %
£38
Add to Bag
Best seller
That Extra Hydration Setting Spray
That Extra Hydration Setting Spray
THAT EXTRA HYDRATION
Setting Spray
Setting Spray
£24
Add to Bag
Online exclusive
BASE PERFECTION
BASE PERFECTION
BASE PERFECTION
Makeup Kit
Kit 17 %
£63
Add to Bag
Online exclusive
HIGHLIGHT ME
HIGHLIGHT ME
HIGHLIGHT ME
Highlighter & Brush
Kit 16 %
£52
Add to Bag
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
Crease Blender
Brush
£13
Add to Bag
Online exclusive
EYE SHADOW MIX
EYE SHADOW MIX
EYE SHADOW MIX
3 x Single Eye Shadows
Kit 20 %
£36
Add to Bag
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
Large Blender
Brush
£13
Add to Bag
Super Angled Brow Brush 01 Eyeshadow brushes 
Super Angled Brow Brush 01 Eyeshadow brushes 
SUPER ANGLED BROW BRUSH 01
Fill in brows
Brush
£13
Add to Bag
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
Detailed blend & buff
Brush
£13
Add to Bag
Online exclusive
Blush stick Angled Blush Brush 06
Blush stick Angled Blush Brush 06
BLUSH STICK DUO
Blush Stick & Brush
Kit 16 %
£36
Add to Bag
BROW LINE BRUSH 17
BROW LINE BRUSH 17
BROW LINE BRUSH 17
Brows & Liner
Brush
£13
Add to Bag
Precision Bullet Crease Brush 02 Eyeshadow brushes 
Precision Bullet Crease Brush 02 Eyeshadow brushes 
PRECISION BULLET CREASE BRUSH 02
Smudge & Definition
Brush
£13
Add to Bag
Online exclusive
Matte Lipstick x Lip Pencil Lipstick
MATTE LIP KIT
Matte Lipstick & Lip Pencil
Kit 16 %
£32
Add to Bag
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
Blend & Buff
Brush
£13
Add to Bag
Online exclusive
MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
MATTE + GLOW BRONZER
Bronzer
Kit 16 %
£59
Add to Bag
Online exclusive
blush me kit F06
BLUSH ME
Glow Blush & Brush
Kit 17 %
£39
Add to Bag
Online exclusive
Essential Brush Kit - Eyes Eyeshadow brushes 
ESSENTIAL BRUSH KIT - EYES
Eye Brushes
Kit 22 %
£61
Sold out
Best seller
Mascara
Mascara
NEXT LEVEL
Mascara
Mascara
£24
Notify me
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
Shading & Blending
Brush
£13
Add to Bag
Online exclusive
LOOSE BRONZER SET
LOOSE BRONZER SET
LOOSE BRONZER SET
Loose Glow Bronzer & Brush
Kit 17 %
£43
Add to Bag
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
Foundation
£25
Add to Bag
Best seller
Brow gel
Brow gel
PUSH UP BROW GEL
Clear Gel
Brows
£20
Add to Bag
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
MULTI-USE PRECISION BRUSH F15
Loose Powder
Brush
£22
Add to Bag
Best seller
Its iconic concealer
Its iconic concealer
IT'S ICONIC CONCEALER
Concealer
£21
Add to Bag
Online exclusive
THAT BRONZED GLOW
THAT BRONZED GLOW
THAT BRONZED GLOW
Makeup Kit
Kit 14 %
£55
Add to Bag
Best seller
Domed buffer foundation brush
Domed buffer foundation brush
DOMED BUFFER FOUNDATION BRUSH F13
Foundation & Cream Contour
Brush
£22
Add to Bag
Online exclusive
IT'S ICONIC DUO
IT'S ICONIC DUO
IT'S ICONIC DUO
Foundation & Concealer
Kit 20 %
£37
Add to Bag
Best seller
Flat Buffer Foundation Brush
Flat Buffer Foundation Brush
FLAT BUFFER FOUNDATION BRUSH F14
Foundation
Brush
£22
Add to Bag
Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
Add to Bag
Online exclusive
LIP KIT
LIP KIT
Lipstick & Lip Pencil
Kit 16 %
£32
Add to Bag
Online exclusive
IT'S ICONIC SET
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 19 %
£38
Add to Bag
NO FOCUS
NO FOCUS
NO FOCUS
Face Stick
Primer
£21
Add to Bag
Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
Add to Bag
Online exclusive
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
Mascara & Eyelash Curler
Kit 23 %
£30
Add to Bag
Nose Contour Brush 01 Makeup Brushes 
Nose Contour Brush 01 Makeup Brushes 
PRECISE BUFFER BRUSH F01
Contour & Concealer
Brush
£17
Add to Bag
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