FRONT ROW FOUNDATION

CICA
Thanks to its active compounds, CICA has been shown to have antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to calm upset or compromised skin. The ingredient can help to revitalize your skin’s protective barrier.

ASHWAGANDHA
Ashwagandha or Indian Winter Cherry extract, has a believed ability to reduce inflammation and damages to the body, caused by physical and mental stress. It has anti-aging properties and antioxidants that help to fight fine lines, aging spots and wrinkles.

CICA
Thanks to its active compounds, CICA has been shown to have antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to calm upset or compromised skin. The ingredient can help to revitalize your skin’s protective barrier.

ASHWAGANDHA
Ashwagandha or Indian Winter Cherry extract, has a believed ability to reduce inflammation and damages to the body, caused by physical and mental stress. It has anti-aging properties and antioxidants that help to fight fine lines, aging spots and wrinkles.

Shake the bottle well before applying. Apply with a foundation brush or Perfect Blender. Start with a small amount of foundation and build up if you need more. To achieve the most even results, apply the product by buffing it in, rather than spreading it like paint. To avoid a distinct line around the face, apply the product a little down the neck.

• What is the formulation of the Front Row foundation like?

The Front Row Foundation has an airbrush effect and can be used on both face and body. The texture is light and comfortable and glides over the skin.

• Is the Front Row foundation pigmented?

The Front Row foundation gives a sheer to medium buildable coverage and a natural luminous finish.

• What finish will I receive with the Front Row foundation?

The Front Row foundation gives radiance to your skin with a luminous finish. The formula has lasting and resistant performances.

• Does the Front Row foundation contain any active ingredients?

The Front Row foundation contains Cica and Ashwagandha. 

• What is the difference between Front Row foundation, Dewy Drops and It’s Iconic foundation?

The Dewy Drops foundation gives you a light to medium coverage with a dewy finish. With the It’s Iconic foundation you receive a medium coverage with a semi matte and luminous finish. And with the Front Row foundation you will receive a moisturizing and lightweight coverage, that is buildable, with lasting and resistant performances.

• What skin type does Front Row foundation suit best?

The Front Row foundation works for all skin types!

• Do I need to use a makeup brush when applying Front Row foundation?

No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a damp sponge or the fingertips.

• Do I need to prep my skin before the Front Row foundation?

Properly moisturized skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin. 

• Should I apply my primer before or after the Front Row foundation?

Always before!

• How long should the primer dry before applying foundation? 

It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.

• Does the Front Row foundation contain any silicones?

Yes, it contains silicones. Regarding silicones in cosmetic formulation, it helps to fill pores and fine lines, creating a blurring effect and perfecting the skin through all day.

• My foundation feels so watery/runny - what should I do?

It's important that you shake your Front Row foundation properly before applying the product. 

• Is Front Row foundation well suited to my mature skin? 

Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturize properly before application. 

• What are the properties of Front Row Concealer?

An incredibly light and seamless concealer with great coverage that gives your skin a natural luminous glow and a weightless feel.

• What finish will I receive with Front Row concealer?

The exclusive, silky formula is comfortable and lasting on your skin with a brightening finish.

• What is the difference between Front Row concealer and It’s Iconic concealer?

The Front Row concealer has a lighter texture that gives a seamless and luminous finish with high coverage and brightening glow. The It’s Iconic Concealer has a light formula that melts with the skin for a full coverage.

• Do I need to use a makeup brush when applying Front Row concealer?

No, it's not a “must". How you do it is entirely up to you. The most common ways to apply concealer is with a brush, a damp sponge or your fingertips.

• Do I need to prep my skin before the Front Row concealer?

Well moisturized under eye skin is the key to achieve an application of concealer that lasts all day. For a crease-less look, apply an eye cream or eye serum before, and let it sink in properly. 

• Does the Front Row concealer contain any silicones?

Yes, it contains silicones. Regarding silicones in cosmetic formulation, it helps to fill pores and fine lines, creating a blurring effect and perfecting the skin through all day.

• Are the Front Row foundation non-comedogenic?

Yes, it is non-comedogenic.