makeup

Want the latest from CAIA or do you need to stock up on favorite makeup products that hold a permanent place on your beauty shelf? Find everything from dewy foundations to award-winning mascaras and lip pencils, and more.

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PERFECT TRAVEL
PERFECT TRAVEL
PERFECT TRAVEL
Toiletry Bag
Toiletry Bag
£43
Add to Bag
THE BOSS
THE BOSS
THE BOSS
Eye Shadow Palette
Eyeshadow
£31
Add to Bag
Online exclusive
BYE SLEEPY EYE
BYE SLEEPY EYE
BYE SLEEPY EYE
Color Corrector & Concealer
Kit 11 %
£41
Add to Bag
New Design
PENCIL SHARPENER
PENCIL SHARPENER
Tools
Tools
£7
Notify me
Eye Brightener Eyeliner
Eye Brightener Eyeliner
EYE BRIGHTENER
Inliner
Eyeliner
£22
Add to Bag
LOOSE BRONZER BRUSH F18
LOOSE BRONZER BRUSH F18
LOOSE BRONZER BRUSH F18
Loose Powder & Powder
Brush
£22
Add to Bag
PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
PRECISION CONCEALER BRUSH F11
Concealer
Brush
£17
Add to Bag
Online exclusive
HIGHLIGHT ME
HIGHLIGHT ME
HIGHLIGHT ME
Highlighter & Brush
Kit 16 %
£52
Add to Bag
Online exclusive
Matte Lipstick x Lip Pencil Lipstick
MATTE LIP KIT
Matte Lipstick & Lip Pencil
Kit 16 %
£32
Add to Bag
Online exclusive
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
LUSCIOUS LASH KIT
Mascara & Eyelash Curler
Kit 23 %
£30
Add to Bag
Online exclusive
Essential Brush Kit - Eyes Eyeshadow brushes 
ESSENTIAL BRUSH KIT - EYES
Eye Brushes
Kit 22 %
£61
Sold out
Highlighter Fan Brush 07 Makeup Brushes 
Highlighter Fan Brush 07 Makeup Brushes 
HIGHLIGHTER FAN BRUSH F07
Highlighter
Brush
£17
Add to Bag
Online exclusive
LIQUID BRONZER SET
LIQUID BRONZER SET
LIQUID BRONZER SET
Makeup Kit
Kit 25 %
£39
Add to Bag
Online exclusive
CONCEAL ME
CONCEAL ME
CONCEAL ME
Concealer & Concealer Brush
Kit 21 %
£30
Add to Bag
Online exclusive
IT'S ICONIC SET
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 19 %
£38
Add to Bag
Vanz Va Va Volume Mascara
Vanz Va Va Volume Mascara
VANZ VA VA VOLUME
Mascara
Mascara
£24
Add to Bag
Online exclusive
PERFECT TOUCH UP
PERFECT TOUCH UP
Makeup Kit
Kit 16 %
£80
Notify me
HEAT WAVE
HEAT WAVE
HEAT WAVE
Eye Shadow Palette
Eyeshadow
£31
Sold out
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
TAPERED CREASE BLENDING BRUSH 14
Crease Blender
Brush
£13
Add to Bag
Online exclusive
CUPID’S KISS KIT
CUPID’S KISS KIT
CUPID’S KISS KIT
Makeup Kit
Kit 12 %
£38
Add to Bag
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
BLENDING BUFFER BRUSH 18
Blend & Buff
Brush
£13
Add to Bag
Best seller
Mascara
Mascara
NEXT LEVEL
Mascara
Mascara
£24
Notify me
Online exclusive
BLEND MY BASE
BLEND MY BASE
Foundation & Blender
Kit 12 %
£36
Add to Bag
Online exclusive
Danish Beauty Award 2025
IT’S AWAKENING
IT’S AWAKENING
IT’S AWAKENING
Color Corrector & Setting Powder
Kit 15 %
£39
Add to Bag
SPICY TSCHÄRY
SPICY TSCHÄRY
SPICY TSCHÄRY
Plumping Lip Gloss
Lipgloss
£22
Add to Bag
Online exclusive
LOOSE BRONZER SET
LOOSE BRONZER SET
LOOSE BRONZER SET
Loose Glow Bronzer & Brush
Kit 17 %
£43
Add to Bag
Online exclusive
RAISE YOUR BROWS
RAISE YOUR BROWS
Brow Kit
Kit 11 %
£33
Add to Bag
Smoother Brush 12 Eyeshadow brushes 
Smoother Brush 12 Eyeshadow brushes 
SMOOTHER BRUSH 12
Build up pigmentation
Brush
£13
Add to Bag
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
BULLET CREASE BRUSH 16
Detailed blend & buff
Brush
£13
Add to Bag
Super Angled Brow Brush 01 Eyeshadow brushes 
Super Angled Brow Brush 01 Eyeshadow brushes 
SUPER ANGLED BROW BRUSH 01
Fill in brows
Brush
£13
Add to Bag
BROW LINE BRUSH 17
BROW LINE BRUSH 17
BROW LINE BRUSH 17
Brows & Liner
Brush
£13
Add to Bag
POCKET MIRROR
POCKET MIRROR
POCKET MIRROR
Tools
Tools
£11
Notify me
Online exclusive
SOFT LIPS
SOFT LIPS
Lipstick & Lip Oil
Kit 17 %
£35
Add to Bag
Angled Flat Brush 07 Eyeshadow brushes 
Angled Flat Brush 07 Eyeshadow brushes 
ANGLED FLAT BRUSH 07
Apply along the crease
Brush
£13
Add to Bag
Flat Paddle Brush 08 Eyeshadow brushes 
Flat Paddle Brush 08 Eyeshadow brushes 
FLAT PADDLE BRUSH 08
To build high pigmentation
Brush
£13
Add to Bag
Online exclusive
THAT EXTRA BASE
THAT EXTRA BASE
Makeup Kit
Kit 14 %
£67
Add to Bag
Online exclusive
Dynamic Duo Mascara
Dynamic Duo Mascara
DYNAMIC DUO
Mascara
Kit 17 %
£40
Add to Bag
Online exclusive
I AM FRONT ROW
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 13 %
£47
Add to Bag
Limited Edition
JOYRIDE
JOYRIDE
JOYRIDE
CAIA x Astrid S
Kit
£36
Add to Bag
Round Blender Brush 05 Eyeshadow brushes 
Round Blender Brush 05 Eyeshadow brushes 
ROUND BLENDER BRUSH 05
Blend out harsh lines
Brush
£13
Add to Bag
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
MEDIUM SHADOW BRUSH 15
Large Blender
Brush
£13
Add to Bag
Online exclusive
BASE PERFECTION
BASE PERFECTION
BASE PERFECTION
Makeup Kit
Kit 17 %
£63
Add to Bag
Online exclusive
INTENSE EYES
INTENSE EYES
INTENSE EYES
Makeup Kit
Kit 19 %
£59
Add to Bag
Online exclusive
SCULPT ME
SCULPT ME
SCULPT ME
Kit 13 %
£40
Add to Bag
Blender Brush 09 Eyeshadow brushes 
Blender Brush 09 Eyeshadow brushes 
BLENDER BRUSH 09
Blend harsh color lines
Brush
£13
Sold out
Online exclusive
CONCEAL THE DEAL
CONCEAL THE DEAL
CONCEAL THE DEAL
Concealer & Brush F12
Kit 21 %
£30
Add to Bag
Online exclusive
CREAMY BASE
CREAMY BASE
Kit 15 %
£88
Add to Bag
Crease Brush 10 Eyeshadow brushes 
Crease Brush 10 Eyeshadow brushes 
CREASE BRUSH 10
Precise blending
Brush
£13
Add to Bag
Online exclusive
COVER ME UP
COVER ME UP
Kit 13 %
£33
Add to Bag
Online exclusive
GOT IT COVERED
GOT IT COVERED
Kit 13 %
£40
Add to Bag
Precision Crease Brush 06 Eyeshadow brushes 
Precision Crease Brush 06 Eyeshadow brushes 
PRECISION CREASE BRUSH 06
Blend colors into the crease
Brush
£13
Add to Bag
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
FLAT BLENDING BRUSH 19
Shading & Blending
Brush
£13
Add to Bag
Online exclusive
MATTE WANTS GLOW
MATTE WANTS GLOW
MATTE WANTS GLOW
Makeup Kit
Kit 16 %
£59
Add to Bag
Intense Duo Mascara
Intense Duo Mascara
INTENSE DUO
Mascara
Kit 17 %
£40
Add to Bag
New In
PETITE FÊTE
PETITE FÊTE
PETITE FÊTE
Gift Set
£33
Add to Bag
Online exclusive
BODY GLOW KIT
BODY GLOW KIT
BODY GLOW KIT
Body Glow & Body Brush
Kit 17 %
£53
Add to Bag
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