Best seller
IT'S ICONIC FOUNDATION
Previous lowest price
NOTE. The price is the lowest price applied for the product 1-30 days before the current price reduction was implemented. The exception is if gradual reductions have been made, then the lowest price 1-30 days before the first price reduction is shown.
C-vitamin, Lightweight, SPF 20
IT'S ICONIC Foundation provides a natural finish that lasts all day. The formula feels light on your skin and provides medium coverage, so you can easily build up to your desired result. This light and velvety foundation creates magical results! The product contains hyaluronic acid, vitamin C and UV filters that moisturise and protect your skin. Shake the bottle well before use.
Choose shade
- Free shipping on orders over £45
- Delivery time: 3-6 business days
Find your undertone
Warm undertone
Yellow, olive or golden skin
Cold undertoneBlue, pink or reddish skin
How do I know what undertone I have?
If you have blue/dark purple veins, you probably have a cold undertone. If your veins look more green, you have a warmer undertone. With a cold undertone, you should use a foundation with a pinker tint, while a yellower foundation suits a warm undertone.
If you have blue/dark purple veins, you probably have a cold undertone. If your veins look more green, you have a warmer undertone. With a cold undertone, you should use a foundation with a pinker tint, while a yellower foundation suits a warm undertone.
Tips!
Find a white piece of clothing and hold it up next to your face in daylight. If your skin looks pinkish, you have a cold undertone. With a warm undertone, your skin tone will look more yellow.
Find a white piece of clothing and hold it up next to your face in daylight. If your skin looks pinkish, you have a cold undertone. With a warm undertone, your skin tone will look more yellow.
Why you'll love it
- Natural finish
- Light formula
- Medium coverage
- Easy to build up
- Evens out your complexion
- Becomes one with your skin
- Contains SPF 20
- Vegan
DAPHNE VITASENSE
Soothes and protects sensitive skin in cold weather, strengthens the skin's protective barrier and reduces inflammation.
HYALURONIC ACID
Attracts and binds with water, so it both retains and attracts moisture. Results in smoother and fuller skin; promotes cell renewal as well as the production of collagen and elastin. From the age of 25, the body's own production of hyaluronic acid decreases, which means that we need outside sources of replenishment.
VITAMIN C
An antioxidant that protects skin cells from damaging free radicals caused by UV exposure. Inhibits the production of melanin, helping to minimise pigmentation changes and brown spots. Evens out the skin tone and adds glow.
30 ml / 1 fl. oz.,
- Natural finish
- Light formula
- Medium coverage
- Easy to build up
- Evens out your complexion
- Becomes one with your skin
- Contains SPF 20
- Vegan
- Contains active ingredients:
- DAPHNE VITASENSE
Soothes and protects sensitive skin in cold weather, strengthens the skin's protective barrier and reduces inflammation.
- HYALURONIC ACID
Attracts and binds with water, so it both retains and attracts moisture. Results in smoother and fuller skin; promotes cell renewal as well as the production of collagen and elastin. From the age of 25, the body's own production of hyaluronic acid decreases, which means that we need outside sources of replenishment.
- VITAMIN C
An antioxidant that protects skin cells from damaging free radicals caused by UV exposure. Inhibits the production of melanin, helping to minimise pigmentation changes and brown spots. Evens out the skin tone and adds glow.
30 ml / 1 fl. oz.
- Natural finish
- Light formula
- Medium coverage
- Easy to build up
- Evens out your complexion
- Becomes one with your skin
- Contains SPF 20
- Vegan
- Contains active ingredients:
- DAPHNE VITASENSE
Soothes and protects sensitive skin in cold weather, strengthens the skin’s protective barrier and reduces inflammation.
- HYALURONIC ACID
Attracts and binds with water, so it both retains and attracts moisture. Results in smoother and fuller skin; promotes cell renewal as well as the production of collagen and elastin. From the age of 25, the body’s own production of hyaluronic acid decreases, which means that we need outside sources of replenishment.
- VITAMIN C
An antioxidant that protects skin cells from damaging free radicals caused by UV exposure. Inhibits the production of melanin, helping to minimise pigmentation changes and brown spots. Evens out the skin tone and adds glow.
30 ml / 1 fl. oz.
How to apply
- Shake the bottle well before applying.
- Good skin care routine and a primer are the keys to a good base.
- Apply with a foundation brush or make-up sponge.
- Start with a small amount of foundation and build up if you need more.
- To achieve the most even results, apply the product by buffing it in, rather than spreading it like a paint.
- To avoid a distinct line around your face, apply the product a little down the neck.
- Finish with That Dewy Look setting spray or That Extra Hydration.
Tips!
For extra glow, blend your foundation with our liquid highlighter.,
- Shake the bottle well before applying.
- Good skin care routine and a primer are the keys to a good base.
- Apply with a foundation brush or make-up sponge.
- Start with a small amount of foundation and build up if you need more.
- To achieve the most even results, apply the product by buffing it in, rather than spreading it like a paint.
- To avoid a distinct line around your face, apply the product a little down the neck.
- Finish with That Dewy Look setting spray or That Extra Hydration.
Tips!
For extra glow, blend your foundation with our liquid highlighter.
FAQ
- What skin type does IT'S ICONIC foundation suit best?
It's suitable for all skin types! If you have very oily skin, it can be a good idea to regulate it with a primer that is adapted for oily skin. If your complexion is very dry, it's extra important to prep your skin with a moisturising cream. The key to an even base is to always use skincare products adapted to your specific skin type.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
- What skin type does IT'S ICONIC foundation suit best?
It's suitable for all skin types! If you have very oily skin, it can be a good idea to regulate it with a primer that is adapted for oily skin. If your complexion is very dry, it's extra important to prep your skin with a moisturising cream. The key to an even base is to always use skincare products adapted to your specific skin type.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
- I have acne. Can I use IT'S ICONIC foundation?
Yes, you can. IT'S ICONIC Foundation contains active ingredients that moisturise, protect and even out the complexion, which is great if you're prone to acne. But every person is unique, and if your skin has a lot of issues it's probably quite sensitive. For sensitive skin, we always recommend doing an allergy test by applying the product on a small patch of skin and seeing how your skin reacts after a few hours.
- Do I need to use a makeup brush when applying foundation?
No, it's not a “must". How you do it is entirely up to you. The most common ways to apply foundation are with a brush, a sponge or the fingertips.
- Do I need to prep my skin before applying foundation/concealer?
Well-moisturised skin is the key to a lovely, even base. If you also want your makeup to last all day, it's important to have a good primer that suits your skin.
- What's the difference between concealer and foundation?
A foundation is made to be used all over the face, while a concealer is meant to be applied on select areas. That's why foundation formulas tend to be lightweight, while concealer is thicker and more opaque.
- Does IT'S ICONIC foundation last through long days and sweaty workouts?
IT'S ICONIC lasts through long and sweaty days, but if you're hitting the gym, we recommend removing your makeup before your workout and letting your skin rest.
- Are IT'S ICONIC foundation and concealer perfume-free?
Yes, they are.
- Should I use a makeup brush or a sponge to apply foundation?
Do whatever you think is easiest! Both work great, but many people may sometimes find that a sponge absorbs the product. To prevent this, you can apply with a brush or with your fingers first and then buff the product in with a damp sponge.
- Does IT'S ICONIC foundation have a mattifying effect?
It evens out the skin and has a natural matte finish. This means that you'll find that it's neither dull nor shiny.
- Should I apply primer before or after foundation?
Always before!
- Do I need to use primer under foundation?
It's not a “must", but is recommended for a longer lasting and more even result.
- How long should the primer dry before applying foundation?
It all depends on the type of primer you use, but usually you have to wait about 30 - 60 seconds.
- Does IT'S ICONIC contain sunscreen?
Yes, SPF 20.
- Do IT'S ICONIC foundation and concealer contain any silicones?
Both the foundation and the concealer are free of cyclic silicones.
- Do IT'S ICONIC foundation and concealer contain talc or parabens?
No.
- Should I apply liquid highlighter on top of my foundation or under it?
It depends on how much glow you're after. You can achieve a very nice result if you blend your foundation with your liquid highlighter, but it works just as well to apply it before or after, depending on how glowy you want your base to be.
- Is IT'S ICONIC foundation very opaque?
No, it offers a medium degree of coverage that can be built up.
- My foundation feels so watery/runny - what should I do?
It's important that you shake your IT'S ICONIC foundation properly before pumping out the product. Because it's a lightweight formula with active ingredients, the product separates easily.
- Is IT'S ICONIC foundation gluten-free?
It contains: CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE originating from wheat and maize. Only gluten ingested by mouth can be harmful to persons with coeliac disease, so makeup and skincare products are safe even if they contain gluten. When it comes to lipstick, traces do end up in your mouth. This means it's just like food; if there's gluten in the product, you will wind up ingesting it.
- Is IT'S ICONIC foundation well-suited to my mature skin?
Yes! Its lightweight formula resists settling into fine lines. Just don't forget to moisturise properly before you apply it.
- Is IT'S ICONIC foundation “non comedogenic"?
There is no approved industry regulation for that label. Some brands put the term on their products based solely on the fact that they do not contain certain individual ingredients known to block pores, without actually testing to prove that the formula does not cause outbreaks. We can't promise anything, but IT'S ICONIC foundation is free of petrolatum and oil, which are known ingredients that many people experience as pore-clogging.
Ingredients
WATER (AQUA)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE CAPRYLYL METHICONE
MICA
TITANIUM DIOXIDE (NANO) ALCOHOL
SODIUM CHLORIDE STEAROYL INULIN POLYSILICONE-11 CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
MAY CONTAIN/(+/-):
TITANIUM DIOXIDE (CI 77891) IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499)
, WATER (AQUA)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE CAPRYLYL METHICONE
TITANIUM DIOXIDE (NANO)
ALCOHOL
SODIUM CHLORIDE
STEAROYL INULIN POLYSILICONE-11
CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
MICA
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
MAY CONTAIN/(+/-):
TITANIUM DIOXIDE (CI 77891) IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499), WATER (AQUA)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE
MICA
CAPRYLYL METHICONE
TITANIUM DIOXIDE (NANO) ALCOHOL
SODIUM CHLORIDE STEAROYL INULIN POLYSILICONE-11 CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
TITANIUM DIOXIDE (CI 77891)
IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE CAPRYLYL METHICONE
MICA
TITANIUM DIOXIDE (NANO) ALCOHOL
SODIUM CHLORIDE STEAROYL INULIN POLYSILICONE-11 CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
MAY CONTAIN/(+/-):
TITANIUM DIOXIDE (CI 77891) IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499)
, WATER (AQUA)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE CAPRYLYL METHICONE
TITANIUM DIOXIDE (NANO)
ALCOHOL
SODIUM CHLORIDE
STEAROYL INULIN POLYSILICONE-11
CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
MICA
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
MAY CONTAIN/(+/-):
TITANIUM DIOXIDE (CI 77891) IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499), WATER (AQUA)
DIMETHICONE
TRISILOXANE
MYRISTYL LACTATE
PEG-4
ETHYLENE/ACRYLIC ACID COPOLYMER HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER ISODODECANE
CAPRYLYL DIMETHICONE ETHOXY GLUCOSIDE ETHYLHEXYL METHOXYCINNAMATE
MICA
CAPRYLYL METHICONE
TITANIUM DIOXIDE (NANO) ALCOHOL
SODIUM CHLORIDE STEAROYL INULIN POLYSILICONE-11 CAPRYLYL GLYCOL
GL YCERIN
DISTEARDIMONIUM HECTORITE POTASSIUM SORBATE
CETYL PEG/PPG-10/1 DIMETHICONE POLYGLYCERYL-4 ISOSTEARATE PHENOXYETHANOL
HEXYL LAURATE
SILICA
HEXYLENE GLYCOL
ASCORBYL PALMITATE ETHYLHEXYL PALMITATE ALUMINUM HYDROXIDE POLOXAMER 338
DAPHNE ODORA CALLUS EXTRACT TRIHYDROXYSTEARIN
SODIUM HYALURONATE GLUCOMANNAN
TITANIUM DIOXIDE (CI 77891)
IRON OXIDES (CI 77491)
IRON OXIDES ( CI 77492)
IRON OXIDES (CI 77499)
